Grow · Service 08 / 13
Google ads.
Google captures people already searching for what you sell. The work is in paying only for the searches that turn into customers, and proving it.
The problem
Broad keywords soaking up budget on irrelevant searches. Performance Max running as a black box. Calls and form leads counted the same whether they close or not.
What we build
Typical systems.
- 01
Search campaigns
Tight keyword themes, ad copy matched to intent, and a weekly negative keyword routine.
- 02
Performance Max & Shopping
Feeds, asset groups and signals set up so automation works for you, with the visibility to check it.
- 03
Local campaigns
Location assets, call tracking and Google Business Profile alignment for businesses that serve an area.
- 04
Enhanced & offline conversions
Closed deals sent back to Google, so bidding optimizes toward revenue instead of form fills.
- 05
Landing page alignment
Pages matched to each keyword theme, so Quality Score and conversion rate improve together.
Deliverables
What you keep.
- Account audit with wasted spend identified
- Campaign rebuild or launch plan
- Ongoing management and testing
- Weekly results summary and monthly review
- Accounts and data that stay yours
A good fit for
- Services people search for when they need them
- E-commerce with a product feed
- Local businesses competing in a defined area
Platforms we work in
- Google Ads
- YouTube
- Google Analytics
Google Ads, Performance Max, Merchant Center, YouTube, Google Business Profile, enhanced conversions and call tracking.
Every engagement follows the same five forms.
Questions
About this service.
How much should we spend on Google?
Enough to get meaningful data in your market. We estimate it from keyword volume and cost per click before you commit.
Do you lock us into contracts?
Engagement terms are set in writing up front. The ad account is always yours, whatever happens.
Begin
Every kata begins with a bow.
Book a 30-minute strategy call. Bring the process that eats your team’s week, or the channel that isn’t working. Leave with a clear view of what to fix first, and what to leave alone.