Build · Service 06 / 13
Tracking & attribution.
Ad platforms optimize toward whatever you tell them is a conversion. If tracking is broken, they optimize toward noise. Accurate measurement is the cheapest performance improvement there is.
The problem
Each platform claims credit for the same sale. Leads that close by phone or in store never get reported back. Browser privacy changes have quietly broken half the pixels, and budget decisions are made on guesses.
What we build
Typical systems.
- 01
Analytics foundation
GA4 and Tag Manager configured with clean events, conversions and naming you can trust.
- 02
Server-side conversions
Meta Conversions API, TikTok Events API and Google enhanced conversions, so platforms see real results despite browser restrictions.
- 03
Offline conversion import
Closed deals and in-store sales from your CRM or POS sent back to the ad platforms that drove them.
- 04
UTM & naming governance
One naming system for every campaign, so reports line up across tools.
- 05
Attribution dashboard
Spend, leads, sales and cost per result by channel and campaign, in one place.
Deliverables
What you keep.
- Tracking audit with every broken or missing event listed
- Tag Manager, GA4 and platform conversions implemented and verified
- Consent setup aligned with privacy requirements
- Attribution dashboard
- Documentation of every event and where it fires
A good fit for
- Businesses spending on more than one ad platform
- Sales that close by phone, in person or after a long cycle
- Anyone who doesn’t trust their current numbers
Platforms we work in
- Google Analytics
- Google Tag Manager
- Looker Studio
- Meta
- Google Ads
- TikTok
Google Analytics 4, Google Tag Manager (web and server-side), Meta Conversions API, TikTok Events API, Google Ads enhanced conversions, Looker Studio.
Every engagement follows the same five forms.
Questions
About this service.
Is this worth doing before running ads?
Yes. It’s the first thing we check, because every optimization decision afterwards depends on it.
Does this comply with privacy rules?
We implement consent handling and send only the data needed, hashed where platforms require it. Your legal team should still review your privacy policy.
Begin
Every kata begins with a bow.
Book a 30-minute strategy call. Bring the process that eats your team’s week, or the channel that isn’t working. Leave with a clear view of what to fix first, and what to leave alone.